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Chen Rode posted an update 2 years, 11 months ago
A common question that many new Internet marketers ask is “Do I need to respond to negative reviews before I change my SEO strategy?” The short answer is no. However, a lot of marketers get caught up in a vicious circle when they read negative reviews about their website. They read that it’s not working for them, so they make changes to their site or lose their initial lead. When they don’t see any change in the number of visitors to their site, they begin to worry and respond to negative reviews.
Reversely, responding to negative reviews can benefit your SEO efforts. First of all, it can get you a few more points if the review states that you fixed the problem. This is because the reader knows that you are serious about fixing the problem, so they are more likely to check out your website again. In addition, your negative review gives you an opportunity to prove to the reader that you are indeed serious about making changes to improve your website.
Here’s the best part of all: you don’t even have to do anything to fix the problem! You should already have a positive review on your website, so all you have to do is respond to the negative reviews and hope that the reader will be patient enough to wait until the next review page. Of course, this doesn’t mean that you should ignore negative reviews, but you should use them in conjunction with your other positive review strategies. As seo as you follow this basic guide, you’ll find that responding to negative reviews won’t hurt your SEO efforts.
First of all, do not delete the negative reviews. Instead, you should acknowledge the fact that the review is being written. This shows that you are aware of the problem and are doing something to fix it. Incentives can also help. For instance, if you have a contest that is going to start soon, send an e-mail to the last two customers informing them that the deadline has been changed and offering them prizes in their chosen category if they write a good review for your website.
You can also respond to negative reviews by simply removing the disputed links. If the URLs are changed, make sure that you inform the customer about this so that he or she knows to remove the old links. Of course, this won’t be as effective as if you have a live representative at the customer’s side answering the phone.
The next thing you should do is to consider the reasons for the negative reviews. Are they from customers who don’t have enough knowledge about your product or services? Or maybe the reviewer is basing his claim on a misunderstanding of some aspect of your service? If so, then you should try to understand the issue and solve it accordingly.
If you read the negative reviews and believe that they are correct, then you can remove the disputed information and resubmit the review. Of course, you should provide a link to the updated page, so that the customer can see what you have done. Also, make sure that you write a follow-up explanation for your actions. This will help you to not only win the argument but will also help to improve your reputation.
Finally, you should keep in mind that many negative reviews don’t actually mean that the user doesn’t like your service. It could be that the customer is having a bad day and wants to vent. In such cases, addressing the issue with the customer himself or herself might help you to get a second chance. In seo , though, it is best to respond to these reviews professionally and swiftly.