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Sutton Lutz posted an update 2 years ago
A business needs a good marketing budget in order to sustain its existence and expand its market share. Therefore, it is wise to choose a marketing agency with an extensive experience in helping companies establish strong business plans and implement them. For the most successful businesses, a great marketing plan is crucial for survival. But, how do you determine which strategy is best for your business?
A cost effective budget estimate isn’t always an easy job. Depending on the stage of the startup, you might have many different objectives and needs. Are you pre-products, post-products, pre-sales, funded (seed, series B), mid-term work together or long-term work together? Your clients will need to know what your work goals are as well as the amount of time you have to devote to work with them.
When evaluating a startup marketing agency, ask for a breakdown of their inbound and outbound strategies. What types of marketing methods do they use? Do they have a complete package of inbound and outbound marketing services? What service gaps do they fill and what is their track record?
It is important for a startup marketing agency to foster a mindset of giving first and then taking. It’s just as important to foster a mindset to bring your best products to market and then maintaining a second level presence. When you find a marketing agency that works with both worlds, you’ll find they will have an easier time getting traction with startups and when those companies start growing. It will be easier to maintain consistent leadership within your company when you have multiple leaders.
Be sure to look at how your inbound and outbound strategies are executed. Is the process easy enough for your new employees to duplicate? If not, your startup marketing agency may not be the agency for your company. Look for a portfolio of projects that show your commitment to quality. Ask about their track record and ask for a detailed breakdown of each strategy. You want to be able to replicate any successful strategy within a matter of weeks, not months.
Evaluate the creative talent in the company. When hiring a startup marketing agency, you want to look for someone that can use technology to create powerful campaigns. A good agency will have a team of young creative leaders. The best of the best will take the littlest creative idea and expand on it. The top startup marketing agencies have a reputation for finding cutting-edge ways to bring products to market. Look for a team that includes programmers, designers, Internet strategists, and other creative leaders.
Once you have selected a few agencies that meet all of the requirements above, contact each of them. Ask each to create a draft of a brand strategy for your company and present it to you. Don’t sign any contracts until you are comfortable with the proposals. It is always best to use a third party to negotiate the details of a brand strategy with startups. A marketing agency can help you set up a meeting with potential investors, increase funding, and close a deal quickly.
Finally, after everything has been wrapped up, the final step is to decide which marketing plan fits your goals the best. Do you have the budget to execute an in-house marketing campaign? Do you feel like you are in a unique position to execute a b2b campaign? A social media strategy can have an immediate impact on your brand. If you find a top startup marketing agency, these agencies offer a wide range of creative solutions to help you kick start your business.