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North Loft posted an update 2 years, 11 months ago
How does getting your gym online ranked higher in Google affect your bottom line? In recent years, Momentum has partnered with dozens of other fitness centers, companies offering Local SEO for Gyms, and similar firms offering multiple Local SEO products. We have determined that some of the most successful gym websites on Google are those offering top quality local SEO for gyms, or at least, a component of them. So what is the connection between Google and local search (and, specifically, local SEO for gyms)? There are several important points to consider.
Google loves content! Google is all about giving users what they want, so naturally, they will reward those sites with the highest amount of search engine optimization. In fact, this is the single most important factor in determining what appears on a Google search result page. This is one of the reasons that it is so important for any online gym using local SEO for gyms to make sure they have fresh, relevant content all the time. In recent years, Google has played a major role in determining which websites appear on its SERPs. As such, having a steady stream of high quality, original content is vital to the success of any online business.
In addition, Google also plays a major role when it comes to determining which websites appear on SERPs. A recent study performed by IBM found that approximately 75% of website pages appearing on Google’s SERPs are copy optimized versions of the original web pages. Why? Copy optimized websites have been designed and submitted to Google in order to take advantage of the search engines natural algorithms which provide results which are in line with the businesses main keyword phrases. As such, it is imperative that business owners utilize a solid SEO package which includes both organic SEO and local search engines marketing in order to get their businesses on top of the search engines result pages.
Another benefit to outsourcing your SEO needs to a professional SEO company is that they can perform all of the tedious tasks which are involved with search engine optimization. This includes writing custom articles, link building, directory submissions, link exchanges, content submissions and the entire process of creating keyword optimized content. Having experts do this work for you saves you time and money. Instead of spending hours reading through articles and linking sources yourself, you simply need to contact the company who handles your SEO needs and give them a short list of desired websites. From there, they will do the work for you, saving you hours of research and eliminating the possibility of human error which may cost you money.
With off-page SEO for gyms, you want to be sure you include proper keywords in your meta tags, headers and titles. The meta tag is the second place you’ll find links to your site from the search engine results pages. These are the places that show up in search engine results page results after a person conducts a search. Headers are used for both the on-page optimization process and for displaying a branding statement about your business. The last thing you want is to have links from these places appear on your webpage or blog which will cause your search engine results pages to be returned with a negative rating. Having professionals handle the off-page SEO of your gyms website is very important, as these are the areas which will determine whether or not your business is ranked highly and at the top of search engine results.
As mentioned above, one of the best ways to optimize your gyms website is to hire someone to write your sitemaps and other SEO friendly content. Many SEO companies offer SEO articles that are written by professionals. These professional articles are written with the utmost attention to detail, so your readers will know your gym is established when they read your SEO articles. Other effective methods of seo for gyms which can benefit your business include posting blog comments and forum profiles. By participating in forums, you are able to interact with potential clients or gym members, and this is a great way to market your business.
While blogs and forum profiles are great tools for implementing an off-page SEO plan for your business, it is important that you do not forget the on-page aspects as well. By using Meta tags, title tags, image tags and bolding / bolding elements on your webpages, you can play an important role in helping search engines index your website. Many companies who provide seo for gyms focus primarily on off-page optimization, but it is important to realize that the search engines are aware of these things as well. Thus, it is crucial that you pay close attention to the content of your pages as well.
With all the benefits that come along with search engine optimization for gyms, you may be surprised to find out how much money can be saved if you had off-page SEO performed on a regular basis. If you were to perform all of the SEO activities yourself, it would take you several months to perform everything that you need to do. Even then, you would probably have to hire someone to make sure that everything is running smoothly. Instead, paying someone to do the work is a better option. Having SEO for gyms can save you hundreds of dollars per year, which is why it is an excellent idea for anyone who has a fitness business.