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Ferguson Gleason posted an update 3 years ago
Another alternative that many companies looking for new ways to market their goods will use is to rent an email list through an autoresponder company. When it comes down to this method, you generally won’t get a hard copy of your rented email list directly from the company. Instead, the person renting the list is in charge of the delivery of your promotional emails to your clients.
However, before you sign up for any list, be sure to read the terms of service associated with the provider. Because some autoresponders allow you to create multiple rented lists, there may be times when you exceed your credit card limit and have to pay an additional fee. These fees can be quite expensive and you want to make sure that you are only charged what you can afford to pay. Some providers also have limits on how many emails you can send out each day or week. Be sure to review these policies before you rent an email list from them.
Many marketers have taken advantage of this method of marketing their products online. Many people who sign up to rent an email list do so as a way to build a list of potential subscribers. By renting an email address, marketers are then able to provide their subscribers with valuable content that they have requested. This content helps build the reputation that the marketer has and ensures that the subscriber remains interested in the products and services of the marketer as long as they remain on the opt-in list.
Autoresponders are a fantastic way to generate sales leads and build an online reputation. While some marketers see this as a convenient and cost effective way of growing their business, others frown upon the misuse of this tool. There have even been occasions where marketers have gotten into trouble for sending out spam emails with mass email addresses. To avoid this, it is always recommended that you only send out emails to targeted email addresses.
The next thing that you need to take into consideration when you rent an email list is how your subscribers are going to open up your emails. A popular method of testing how open rates work is to attach a product link in your email. If a reader is unable to click through to your website, your email will not be deemed as effective. In order to rent an email list, you may want to look into different open rates. The higher your open rates are, the more responsive your subscribers will be.
As a marketer, you need to be prepared for the fact that not everyone will opt-in to your mailing list. Even if you find an opt-in form on your website, it is likely that many people will be discouraged by the idea of giving away their email addresses. If you rent an email list, it may be beneficial for you to create separate lists of email addresses and name them based on how likely they are to become subscribers to your company’s services.
When you rent an email list, it is also important to think about how you can collect your customer’s information. While some companies have developed successful methods of collecting names and email addresses from customers who sign up for free marketing campaigns, other methods work better for those who rent their marketing campaigns. Some brokers who rent their campaigns will even go as far as requiring potential clients to complete surveys or opt-in forms in order to get an “unlimited” number of newsletters sent to their addresses.
Renting lists allows marketers to create a powerful marketing campaign without spending a lot of money on advertising. By renting the lists, marketers do not have to pay a large sum of money up front for each subscriber. This allows them to test many marketing methods with small investments and track results of their effectiveness. By paying a small fee for a list broker, marketers can continue testing and continue revising their strategies as their business grows. As your business grows, it may be necessary to rent lists to increase the size of your customer base, but by renting lists to small businesses, you can also be assured that your marketing campaign will remain cost-effective and be geared towards the needs of your target audience.