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When Rick Ralston first started designing and printing t-shirts, he decided to practice on an old T-shirt. This practice proved to be a success as a tourist bought his towel and he decided to get into the T-shirt business. The business soon expanded into new markets and even moved its production facility from California to Hawaii to streamline all production-related activities. Now, the company employs more than 500 people and has a loyal following among surfers, tourists, and other cool people.

Ironic t-shirts attract like-minded individuals

The popularity of ironic t- shirts has grown to the point where they are a ubiquitous part of hipster culture. While many people consider ironic t-shirts played out, a recent study from the Journal of Consumer Research explores the psychological reasons why people wear these t-shirts. The study uncovered several reasons why people buy ironic t-shirts, and some of these theories may be surprising.

They exclude mainstream culture

The concept of crazy t-shirts is nothing new, but it is a little troubling when it comes to copyright. While there are some clear cases where a design is okay, others aren’t. The issue of copyright is particularly problematic for artists, as many designs rely on the intellectual property of other companies. Artists such as Versiris, who goes by the alias Versi, originally saw designing as a side gig. Her t-shirts have been sold on websites like SharkRobot, Fangamer, and TeeFury.

They signal status

When choosing a crazy t-shirt, you must consider the traits of the target audience and market. In fact, your design should include the qualities of your brand, including its unique style and personality. In addition, you should consider the technical and marketing requirements of the product. Make sure you communicate your feedback and ideas to the designer. You should also run the design by key stakeholders and non-related people. They might notice things that you never noticed.