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Marketing communications are the key to building a rent to own business. The key is rent to own marketing . You have to rent a space to run your rent to own business and rent your message to potential clients. It is that simple. So how do you do it?

Start with a rent to own mailing list. Get together some colleagues who rent from the same organization as you. If you can’t get them all on the same mailing list, make sure each of them has a separate rent to own list. This way they will know who to contact if they have any questions about your product or service.

Your rent to own list should have information such as the company’s name, phone number and fax number, physical address, email address and website. It should also include contact information for an operator, receptionist or owner. You should include in the list your rate for renting a house or apartment and include a copy of the lease or contract. Make sure the list is up to date so you don’t miss any updates.

Be careful when renting to own lists. Don’t fall into the common pitfall of over-hyping your services. Always have a definite closing date in mind and offer your rate at that time. If someone has questions after the close date, you will be able to give them more information about what you can offer them for rent to own properties.

A good rent to own marketing technique is to offer a free email course to potential renters. Let them sign up for your email list and then send out emails with valuable information. In the email you should mention your discount rate for the rent to own properties. For example, if you are promoting a one month rental at a discounted rate, then mention this clearly. Your emails should also include valuable tips on attracting prospective tenants to rent to own homes. You should also include useful information on staging a home before listing it online.

Once you have signed up as a sign up for a rent to own list, you must wait to be accepted. It’s best to do this right away because you want to be listed on the list quickly. Many real estate agents list rental property on their websites immediately. So you will need to put in the extra effort to sign up.

When your list is ready, send out an email to everyone on your list. Make sure they know to expect a discount on any rent to own transactions that they may want to take advantage of. They will need to provide you with their personal information so you can send them emails as well as respond to any queries they may have. Some agents will also ask you to provide them with a credit card number or bank account information. Read the terms of service of each site carefully before providing any information about yourself so you don’t get charged.

After your list is ready to go, you can then contact people on your list and arrange to do an interview for them to rent to own a home. During the interview be sure to emphasize all the benefits they would gain by renting to own a home. You can also mention the benefits they would not gain by not renting to own a property. People who rent to own a home generally appreciate being offered a chance to rent a property instead of buying one of their own.

When you have selected your clients to rent to own a property, send out formal notice to the clients asking them to rent to own a home. Make sure that the notice gives them plenty of time to get the documents together that they will need in order to rent the property. You may also choose to add a clause in the notice that says that the client will be charged extra money if they fail to rent to own a home by the date of the notice. That way you have proof of the agreement between you and the renter and you have a way to collect the money if the client doesn’t follow through.

Once you receive rent to own applications from potential tenants, you will then begin to actively market to them. Send out mail pieces that include information about the rental properties that are available and the terms of the lease. You can also provide photos of the properties on your website so that the potential renter has a picture of the property they are looking at if they decide to rent to own a property through your rent to own website.

Once a person rents to own a property through your rent to own website, you will then be charged a fee by the rental company. You will receive a commission from the rental company on the amount that you charged the renter. In most cases you will receive a percentage of the monthly rent that is paid by the renter. However, some companies may require a deposit. You should check with each company to see what their policy is before you rent to own a property through your rent to own list.