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Instagram Marketing: A Preface

When Instagram first popped on the scene last 2010, it absolutely was as with every other social platform: full of selfies, pets, pictures of food.

Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app into a full-on marketing channel is nearly complete.

Just examine some of the platform’s newest features! During the last year alone, Instagram has released many new tool for businesses, including advanced analytics, shoppable Instagram posts, and new approaches to drive traffic from Instagram Stories, along with the new standalone video platform, IGTV.

Regardless of whether you be employed in ecommerce, education, or media and publishing, its smart to build a presence on Instagram. However if you simply actually want to prosper, you have to know the woking platform (along with your audience) inside and outside, including which kind of content resonates most, building an Instagram Stories strategy, and how to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success

Everybody knows how great Instagram is for sharing photos and videos with the family and friends, but it’s also an unbelievable channel for ecommerce marketing. So why?

Well, an obvious reason is Instagram’s format. For that reason visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their products. Whether through regular photos, videos, or Instagram Stories, countless businesses have learned that developing a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s also the fact that Instagram users are more engaged than the average social networking user. Even though trends do manage to show that Instagram engagement is dropping, the platform remains producing higher engagement rates for businesses in comparison with both Twitter and Facebook.

But Instagram users tend to be than only engaged – they’re also commonly internet buyers. In accordance with research conducted recently, 72% of Instagram users report purchasing decision having looked at something on Instagram, with more popular categories being clothing, makeup, shoes, and jewellery.

This shopping mindset makes Instagram users an ideal audience because they’re high-intent and quick to transform.

One other reason Instagram is indeed perfect for ecommerce is because of the working platform itself. Instagram has recently introduced a bunch of new business-facing tools – and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our shopping online experiences will start (and end) on Instagram.

This said, it could be an oversight to consentrate that simply since you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its unique ability to move products, Instagram can also be a terrific place for businesses to construct brand awareness and repair with new audiences (and prospective customers).

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