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If you’ve been looking to grow your online business and increase your profits then you might have considered an email list rental. But are email list renting the right thing for you? In short, renting an email list simply means to lease a list from a third party, usually a marketing company, who agree to give you access to their email list. Of course email list leases can range widely with some agreeing only to send out one email a month to you while others are happy to provide you with a consistent email stream for as many email messages you send out each week. What it all comes down to is whether or not this type of internet based email list rental is right for your specific circumstances.

Let’s be clear on one thing up front. If you are a serious online marketer then the odds are good that you will need an email list. Without one, your campaigns and sales will suffer. That’s because email list rental allows you to do one thing very well – build repeat customers. As a result, serious marketers see email list renting as a great way to build their businesses into lasting profitable enterprises.

Now let’s put that same thought in perspective of the casual email list renting marketer. In this instance the casual marketer probably has no interest or desire in ever building any serious email lists. These marketers typically send out their bulk emails (the kind that you would delete immediately) and focus on one selling technique or concept.

In this instance what might be best for you is to rent some email lists. By doing this you are able to set up a steady stream of targeted email addresses that you can continually send out email after email with the sole purpose of enticing those particular people to sign-up or buy your affiliate products. Many direct marketing gurus who have built successful direct marketing businesses do list renting on a regular basis.

There is another group of people who should steer clear of list renting entirely. This group includes many professional contact list brokers. These contact list brokers often own and operate multiple lists themselves. For example, you can find many contact list brokers that own and operate AOL, MySpace, and Yahoo lists. If you decide to do business with these types of contact list brokers you will not be getting a quality product or service. You are merely purchasing the mailing lists of companies that may not have the best product offerings in your niche.

When it comes to email list renting you are better served by purchasing your own email lists. Why? First off, most email lists are generated via contact management software. Second, if you are going to be using solo advertising or joint ventures as your primary form of online marketing you will need to have a dedicated team of professionals who can generate your email lists. In addition, your dedicated team of professionals will cost you a lot more money than the relatively inexpensive costs of purchasing your own email lists. Now, is that a lot to ask for?

If you really want to run a successful online business then you should not be in the business for the cost of buying email lists. In order to make a profit from your online business you must have a dedicated team to generate your sales and maintain your lists. If you do not have this team in place then you should seriously consider outsourcing the task to someone who does. Outsourcing is an excellent way to get all the benefits of solo advertising and joint ventures without the headaches. By outsourcing you will be able to focus on your core business and generate your leads and sales.

As you can see, there are some clear advantages and disadvantages to either method. If you are interested in either method of advertising and online marketing you should thoroughly research the pros and cons before making your final decision. When you come to make your decision it is important to determine whether or not you can afford to hire a full time email list broker or if you only need to produce enough traffic to make your sales. If you need to produce enough traffic to make your sales then you may be better off hiring a full time professional internet marketer to build your lists for you. If you are only interested in solo advertising and in building your email list yourself then you may be able to accomplish these tasks with ease.