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SEO Moz Blog is a content strategy developed by Jake Anderson, an internet marketer who has worked with some of the biggest brands in the world including McDonalds and eBay. He believes that SEO can help brand building on a shoestring budget. In an increasingly competitive market, having a well established social presence and a network of contacts is vital to your success. Jake Anderson has made creating content for a social media site such as Facebook and Twitter much easier than ever before.

The SEO Moz blog started out with a simple mission statement. “To connect and empower users by providing an insight and first-hand experience through deep engagement with the community.” The Internet has become so pervasive and the user has become so integral to how we do business, that we need to provide a bridge that encourages interaction and empathy to the customer at every stage of the buying process. We live in a digital age and SEO Moz understands this completely. “It’s important to remember that content marketing isn’t just about keywords, it’s about understanding the human factor and delivering real solutions that solve real problems.”

According to Jake Anderson, SEO Moz has taken the concept of SEOmoz blog and applied it to social media marketing and web marketing. It uses a powerful combination of content optimization techniques, social networking strategies and SEO techniques in order to promote your website in an organic, sustainable and ethical way. SEO is not a black art, but rather an evolving discipline. SEO moz has evolved into a complete system which incorporates SEO, viral marketing, and seo copywriting to create real organic traffic to your website.

SEOmoz has two core values that guide everything that we do. SEO is all about relevancy. Content and images that you are able to find within the core values will always get you results. SEOmoz takes this a step further by using digital marketing to connect with the core values of your business and brand. For example, “if your product is useful, people will talk about it.” This is how SEOmoz uses social media tagging to promote your page.

The second core value is to create content that is valuable to your customers. Content marketing is a proven way to attract visitors and clients. When you start to write for SEOmoz, you will create high quality content that will be beneficial to both you and your clients. Content writing is done on a regular basis within the company culture and the SEOmoz blog offers an amazing opportunity to improve your writing skills so that you can build a strong reputation within the company as well as amongst your clients. When you write for SEOmoz, you will have the chance to share some of your unique creative mind by posting your work at no charge and getting paid in revenue from your work.

The final core value of SEOmoz is transparency. As a social media platform, you must take the responsibility to ensure transparency in the relationship between you and the customers and clients that visit your site. At the time of this writing, Facebook has removed the ability for a business to advertise on their pages unless they can provide proof that their ads are not appearing on pages visited by a third party. While this may be of interest to some, many businesses are finding it detrimental to pay to make sure that their ads are not splashed across hundreds or thousands of their fan page’s.

The value of SEOmoz is transparency. Instead of creating content based on what you think the client needs to hear and creating a false sense of loyalty to your business, SEOmoz encourages you to engage with your clients to create content based on what the client needs to read. As a social media platform, you can’t truly claim to be a credible marketing partner until you engage with your customer base.

So, is SEOmoz a viable alternative to creating content based on what the client wants to hear and creating a false sense of loyalty? At this point in time, I believe that SEOmoz is very much a part of the solution to online marketing. While the program is not perfect, the positive aspects are undeniable and if you want to engage your target audience, I would recommend taking a look at the advantages that an SEOmoz account can provide to you and your business.