Activity

There are several reasons why you might rent an email list. The first reason is to put your own name out there to potential clients or customers. The second reason is to build your own customer list, which can be extremely beneficial in the long run.

Email rental is an easy procedure. Typically, the person, called a lead, agreed to forward a specific number of emails to you. You and the lead decide the date and timing the email will be forwarded, how many recipients will receive the email, what payment method and how often the email will be delivered. These details are taken care of by the provider who manages the list. The most popular methods of renting an email list are:

* Cost per Thousand Impressions (CPM): This is the most popular way of renting lists. This service charges a flat rate for each thousand impressions. When determining the cost per thousand impressions (CPM), it is considered the cost of renting one email at a time. The best providers include tracking features in the contracted services so you can see how often the emails are being sent and received. The service usually provides a CPM estimate on the site with a detailed breakdown of the cost.

* Phone Number Suppression File: A business email list rental may also come with a suppression file. This file can suppress an email once it has been sent. If you are renting an email list, you will need to know if the list rental company has a suppression file or not. Once you have determined if the list rental company includes a suppression file, you can choose whether to rent the list or not. Most providers include a suppression file with the list rental.

* Type of Registration Required: Some business email list brokers require that the potential client register with them for their service before they can rent an email list. Others do not require potential clients to register. There is also the option for potential clients to register for free with no obligation. Determine which method the provider is using prior to signing up.

* Type of Service: The type of service is important when choosing which business email list company to rent from. For example, some providers allow subscribers to be able to unsubscribe from the list by contacting the company directly. Other providers do not offer this feature. This means that the subscriber may only be able to unsubscribe from the list by contacting the sender.

* Type of Subscribers permitted on the list: This is an important factor to consider when renting email lists from business email list rentals. For example, some companies only allow a specified number of subscribers. Some companies will not allow any subscribers, while others will allow subscribers of varying sizes. These factors should be evaluated prior to signing up for any type of list.

* No Junk Mail: Some email list brokers do not allow any junk mail to be sent to the client when renting from them. They may however, allow some junk mail that is deemed suitable in certain circumstances. If the content on the emails does not meet their approval, then it may be returned back to sender. There are also those who will only allow junk mail if the sender has paid for it. This therefore means that the recipient is charged for the content of the emails and not the postage for the said emails.

* No Spamming: A problem that many people have experienced with their junk email list brokers is that they will Spam the members of the list. The Spamming laws are strict and hence you should take care not to become a part of the Spamming law. You should check your spam filter and look out for any emails that you think may be Spam. Once marketing see one such email, mark it as junk email and delete from your inbox. The same holds true for any email you receive from the email list broker. You should also make sure you are abiding by the policies set by the host if you want to rent from them.

* How Expensive is Renting an Email List? : While there is no hard and fast rule about how expensive it is to rent an email list, generally, the cost of renting one is less than the cost of purchasing one. A sales funnel generally costs less than renting. However, the type of list you rent from determines the cost of renting and hence there are various types of lists available in the market. If you want to be in contact with the largest possible audience, it makes sense to go in for the biggest list you can afford to pay for.

To put it simply, the best way to get the best results out of your email list rental is to get the most targeted list at the lowest possible prices. When you rent an email list, you should carefully consider the factors mentioned above so that you can rent the right kind of email list for your business needs. Do not rent just any random email list. Rather, rent from a reputable company that has a good reputation and good track record. Don’t just go by the price quoted for the particular email list. Rather, use the price as a guide and do proper pricing analysis before you finalize your decision.