YOUR CART
- No products in the cart.
Subtotal:
$0.00
BEST SELLING PRODUCTS
Harper Bengtson posted an update 2 years, 6 months ago
Local SEO for restaurants is a critical component of your overall business plan. If you want your business to be successful, it’s essential that you have an online presence and be able to effectively market and promote your products and services online. Local SEO helps to position your local restaurant at the top of search results or other internet marketing platforms for your specific area. This brief guide will increase your odds of high rankings and boost local SEO! Let’s take a look at this tactic for boosting your restaurant’s local SEO.
There are many different approaches and strategies that should be considered in the optimization of your local rankings. These include things like posting reviews on TripAdvisor and connecting with local bloggers, exchanging links with other local businesses, reviewing your competition’s websites, monitoring the trends in your industry, and participating in the various social media sites like Facebook, Twitter, and LinkedIn. All of these strategies can be effective, but they will all take time before they start increasing your local rankings. What you need is a tool to help you build a data set of effective strategies to use over time.
A good way to begin building your data set of local SEO strategies is to review your competition’s websites. Look at how many pages per visit, how many pages per year, and how many unique visitors your competition gets each month. Once you’ve gathered this information, you can get started on your research into what makes a great local restaurant. Remember, the goal here is not just page rank. You want to build a solid customer profile and reputation that customers will feel comfortable with and want to return to. You want to build a data set of strategies and tactics that complement your restaurant’s offerings, and that will help you to get better rankings in the search engines.
One of the first things you need to do in order to gather a solid customer profile is to check and see how many reviews you have on your local restaurant. The number one way to determine this is to look at the data from your Google Places and Google Maps listings. If you only have a few hundred reviews, you probably aren’t going to find much of an impact from your competitors.
However, if you have a few thousands or even millions of local seo for restaurants reviews, you can start to see a difference in how other customers are finding your business. This is because many customers have more than just a Google search. They may also use a review site, a local newspaper, or even word of mouth. In fact, many customers will spread the word about your local restaurant through some type of media, which is why reviews are so important when you’re working to build a local seo strategy for restaurants.
Next, you need to review the content of your web site. Does it clearly show your local business goals and benefits? Are customers able to easily find contact information such as a menu and hours of operation? If not, potential clients may move on to another restaurant that has an easy-to-navigate website. Reviewing the content of your web site is an essential part of your local SEO for restaurants, whether you have local business listings or not.
There is another element of your web site that should be examined closely: your search term selection. Many restaurants make the mistake of selecting the same search term for both their listing and web site. This practice can prove disastrous for those who want to rank highly for restaurants in a particular area. A popular search term that many restaurants use is “cheap burgers” and “Dunkin’ Donuts.” Although these terms are more generic, they do not specifically target local consumers.
Instead, local seo for restaurants should target specific phrases that specifically relate to the business location. For instance, if a diner wants to find a Boston style pizza parlor, he should type in something like “pizza Boston style” instead of “pizza Boston”. The search engines will understand that this phrase is relevant to the location and will result in local customers clicking on your listing. Local SEO for restaurants is an important aspect of every restaurant’s internet marketing plan and should be given considerable time and attention in order to achieve the best results possible.