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Swain Garrett posted an update 2 years, 2 months ago
Renting an email list has become a common way for many marketers. It allows you to start marketing your products without paying anything upfront. In most cases, the only out of pocket expense you have to pay is the shipping cost associated with renting the list. In this article, I’m going to explain how to rent an email list and how it works. Hopefully by the time you’re done reading this, you’ll have some insight on how to do it.
The first step in renting email lists is finding a reputable list broker. You can find them by doing a standard internet search. Keep in mind, not all email list brokers are created equal. Some will charge you per email sent while others will charge you per person rented. There are a few good list brokers that don’t charge any fees, but be wary of the fly-by-night list brokers.
Once you’ve found a good broker, make sure you fully understand their terms and conditions. They should outline clearly how they will deliver the lists, how they will retain the addresses, and what you can expect from them once you have rented the lists. List sizes and delivery times are important factors to consider when choosing an email service provider.
The next step in renting targeted email lists is to determine how often you want to receive emails from the business account. Most business accounts allow unlimited emails, but typically each user is limited to receiving a maximum of ten emails per day. If your broker offers a single consumer list and you need to subscribe to multiple lists, you may want to contact the broker about options for bulk emailing.
Some list brokers will send a follow-up email to your provided email address as soon as the initial email is sent. Others will not do this. It’s important to choose one that allows you to opt-out of receiving these additional emails. Some services will deliver all your updates automatically, but these will likely take longer to deliver than if you choose to opt-out. Read the terms carefully before signing up for any direct mail services.
It’s also a good idea to check the availability of data cards as part of your research into reputable brokerages. A data card usually shows the name, street address, phone number, email address and other information about the customer. You can use a data card to get information about a consumer immediately. Data cards aren’t used to rent a list, but they can be useful for tracking marketing efforts and reaching out to existing customers. Make sure you don’t get free email addresses by getting data cards. The freebies are usually only offered to people who have already purchased products or services.
If you’re going to rent an email list broker, you’ll want to consider what kind of relationship you have with them. It would be in your best interest to rent a data card with a web address that goes directly to the company’s website. The website should have contact information displayed by phone number or their name. Once you’ve established a good working relationship with the broker, you can schedule your subscription to take place at a time that works for both you and the company. Most brokers offer various ways to sign up for your email list, so you can either opt-in online or set up an appointment where you can discuss details over the phone.
Renting email lists is often less expensive than purchasing them from a third party. In most cases you’ll only be charged for one or two months of subscriptions, depending on how frequently you use them and how large your list becomes. With smaller lists, it may be possible to fit more addresses on a per thousand email addresses subscription than you would on a per card subscription. Regardless of the cost, the benefits of renting one or more email lists are well worth it when it comes to delivering good marketing messages to your potential buyers.