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Ferguson Gleason posted an update 3 years ago
If you’re one of many people who are looking for ways to increase the size of your opt-in list and build lists faster, a good way to start is by finding companies that rent bulk email lists. Bulk email lists are large lists of individuals who have chosen to opt-in to receive emails from your business or organization. Many campaigns can chase a more traditional mailing list, where you pay upfront to ship an email to them, but if they are only available to you, a no risk/no fee arrangement may be a better option for you. After all, most people who choose to rent an email list do so because they have little to lose, and much to gain.
When it comes to marketing , many marketers don’t always get the message that renting these lists is the right way to go. For one thing, some marketers believe that these lists offer a better return on investment than just purchasing them outright. In addition, some marketers are hesitant to try this because they think it will take up too much time – or that it will be too expensive. However, this is simply not true!
There are a few different ways that you can rent these lists, and all of them have their own advantages and disadvantages. First of all, there is the traditional “issue” of cost – when it comes to renting emails for email marketing campaigns, the cost is basically determined by the frequency of emails and the length of time you want to lease the emails for. However, some companies actually offer significantly less per email than the third party vendors do. In addition, there is also the matter of reliability with third party vendors; many marketers say that there is a better reliability rate when dealing with the vendors directly.
A second way to rent an email list is to pay a minimal monthly fee to keep the list fresh and responsive. The way that this works is that the marketers will sign up for the email list and then will load the emails onto the servers of the service provider. Once those emails load, they will be available to all subscribers. While the marketers may only have access to a portion of the subscribers on these lists, it is still a feasible idea. As far as reliability goes, there is some leeway here since it is still in the vendors’ hands if anything goes wrong.
Some marketers are concerned about the privacy issues of renting email addresses. However, if you deal with a reliable service provider, the concerns you have probably been hearing about would be nonexistent. Also, the addresses you rent are unique to each subscriber, so there is no way to tell who has already rented the addresses from the service. With the current trends in the Internet market, however, this may change in the very near future.
One of the most popular ways of renting lists is through an online service where a broker obtains consumer information and then places ads on various websites. When a visitor to one of those sites clicks on the ad, the broker gains immediate access to his database of subscribers. This database contains the names, addresses, phone numbers and other vital information of every individual who has requested information from the broker. The advantage of renting a business list rather than a consumer list is the speed at which information is provided to the business owner. Since the database of potential customers is so extensive, the broker does not need to personally wait on the customer and hope that he would eventually ask for more information.
There are other considerations that marketers should weigh when thinking about whether or not to rent a consumer or business email lists. Junk email lists are notorious for containing spams and other unwanted messages. Many users delete these lists as soon as they get annoying pop-ups from solicitors trying to sell them something. It is also important to keep in mind that if the information contained in the email list is actually useful to the user, the owner of the lists will have no problem with renting it out. After all, they pay to get the email addresses and probably won’t mind throwing in a few spam messages for their own benefit.
Online services that allow you to rent an email list offer different packages based on your needs. You can pay per thousand emails, which allows you to rent the list for a specific amount of time. In most cases you will only be charged the one-time set up fee. After the one time fee is paid, you can then return the list anytime you wish to, though you may not wish to keep the subscription if you intend to use it for future marketing efforts. These types of services are a good choice for those who need a quick and convenient way to gather contact information for future marketing campaigns.