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Instagram Marketing: A Preface

When Instagram first popped on the scene last 2010, it was services or products other social platform: filled with selfies, pets, photos of food.

Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app into a full-on marketing channel is almost complete.

Just look at many of the platform’s newest features! In the last year alone, Instagram has released lots of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new methods to drive traffic from Instagram Stories, and the new standalone video platform, IGTV.

Whether you are employed in ecommerce, education, or media and publishing, it’s good to construct a presence on Instagram. However if you simply really need to get ahead, you have to know the platform (along with your audience) in and out, including which kind of content resonates most, building an Instagram Stories strategy, and the way to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success

You know how great Instagram is perfect for sharing pics and vids with the friends, but it’s also a terrific channel for ecommerce marketing. Why?

Well, an evident reason is Instagram’s format. For this reason visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase many. Whether through regular photos, videos, or Instagram Stories, numerous businesses discovered that constructing a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s also the indisputable fact that Instagram users tend to be engaged than the average social media user. And while trends do manage to show that Instagram engagement is dropping, the woking platform continues to be producing higher engagement rates for businesses compared to both Twitter.

But Instagram users will be more than engaged – they’re also commonly web shoppers. According to research conducted recently, 72% of Instagram users report buying decision having looked at something on Instagram, most abundant in popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the ideal audience because they’re high-intent and quick to convert.

Another reason Instagram is indeed ideal for ecommerce is related to the woking platform itself. Instagram recently introduced a ton of new business-facing tools – and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, soon enough many of our internet shopping experiences begins (and end) on Instagram.

All this said, it could be an oversight to consider which simply simply because you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its ability to move products, Instagram can also be a terrific place for businesses to build brand awareness and fasten with new audiences (and potential customers).

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