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Tennant Larson posted an update 3 years ago
Creative Partners Network is an innovative boutique, full-service creative advertising agency that can bring consistency to your message across multiple communication channels: print, radio, TV, digital and web. Our creative partners have a wealth of experience in design, development and consultancy to deliver creative solutions to clients looking for a range of flexible advertising solutions to enhance their marketing performance. We work closely with our clients and creatively build campaigns that build brand awareness, drive sales and create positive feedback & comments about your company. Our creative partners use a number of creative and technical skills from a pool of talented freelancers to deliver new ideas each year.
Creativity Partners Network offers an award-winning creative partnership service to its clients. A creative partnership is a powerful strategic alliance between a business and a creative agency, allowing the agency to gain access to the creatives who have the most experience, knowledge and skills in a given field. The combined effort of the creative partners will build a powerful positioning and branding for your business in key influencers. Creativity Partner Network provides the creative partners with access to the full slate of agencies and creatives with whom they can collaborate to deliver a successful campaign.
Creative relationships within a creative firm may take many forms. It can include a close working relationship, like a mentorship or a more informal relationship, such as a consultancy. With the right creative partners, your business can benefit from creative expertise and extensive client portfolios. In turn, these creative relationships can lead to exciting new ideas and developments within the business, as well as providing a foundation for stronger, more formal creative alliances in the future.
When it comes to identifying creative services, there are two major types of creative relationships you can pursue. They’re either contractual relationships where the agency and creative partner mutually benefit and create a roadmap for the project; or non-creative services where the client advertises its need for creative services and the agency looks for creatives who can fill the role. The benefits of working with a partner that is on both sides of the fence are manifold. Not only can the agencies and creatives stay on their toes at the same time, but they can also learn a lot about what clients want and how to improve their offerings.
Most businesses have at least one “creative partner” who acts as a bridge between them and the creative world. Whether this is a specialized firm or a freelancer, it’s critical to cultivate long-term, mutually beneficial relationships. The best partnerships are those where long-term business relationships are built on trust, respect, and collaboration. The most successful long-term partnerships tend to be those where there is a strong emotional connection, where each party feels strongly that the other is right for them, and where both partners are motivated to do the best work possible for the client. In order to create these kinds of long-term relationships, however, one or more creative partners may need to be hired and/or provided with some sort of contract.
Agreements can be made regarding the compensation and use of creative efforts. Agreements may specify a maximum amount of money that will be given out-of-pocket, but in most cases a partnership will provide a certain amount of equity as compensation. If equity is used, it is generally agreed upon before any work begins, and all monies earned during the term of the agreement will be split equally among the partners. There is nothing wrong with using creative efforts in order to build long-term business relationships. It does, however, need to be kept in mind that if one partner quits, they cannot just fire anyone else working under them without going through the entire partnership process.
Establishing a creative team can be extremely time consuming and confusing. Hiring a creative partner can help speed up the startup of your business and provide the structure needed to properly grow and maintain a creative shop. However, it is crucial to realize that a creative team is a team, and not a “one size fits all” solution. Before making a commitment to hire a creative partner, you need to do the necessary research to determine if there are other capable individuals who are willing to take on the creative workload, and if so, how they fit into your overall business plans.
The creation of a great creative partner can be the boost your business needs to push forward, and it can save you time and money in the future. When choosing your creative partner, do your homework and consider all options. Do some research on the products and services that your prospective partner provides, and talk to them about how you can work together to create new opportunities for your business. A creative partner is much like a partner in business; they bring a fresh perspective that may help to make your business grow faster and better. Working with a great creative partner can make your website more successful, and can help your banner ads get noticed by customers looking for information about your products or services.