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Mathis Ziegler posted an update 2 years, 1 month ago
With email marketing today as lucrative as ever, online businesses and marketers alike have been tempted to rent email lists for their promotional campaigns. The problem with this is that many of these email lists are not really targeted email addresses. As a result, a lot of time and money is wasted on a campaign that does not bring in the kind of clientele that was hoped for. So, when you rent email lists, here are a few questions to ask that can save you valuable time and money when you rent email lists for your promotional campaigns.
Question One: What is an episode? Ease up on your explanation and just tell them what the episode is about. If they don’t know already, mention the major plot twist (if it’s a popular one) or something like that. Just be sure to save your spoilers for when they actually start watching the episode rather than trying to sell them on your marketing tactic for the day.
Question Two: Is it cost efficient to rent email lists? There are no set price per episode and certainly not per viewer. Viewers are individuals who may not share your interests. Therefore, the cost of renting someone else’s list might be a bit steep, but if you’re targeting just a specific niche or advertising campaign you may be able to get away with a lower price.
Question Three: Is your marketing strategy benefiting from a custom database? It seems like all marketing strategies should benefit from a built in demographic. However, some experts argue that targeting a specific group increases the chances of a response because they are more likely to share your emails. For example, if you own a fitness website, you would probably want to target people who want to lose weight. Someone interested in a particular sport would be more apt to open or respond to your marketing emails. Keep this in mind when designing and developing your lists, keeping the bounces rate low is important.
Question Four: Is it possible to buy a list? If you’re not going to buy an existing email list, you might be wondering if there’s an alternative. The truth is, you can buy lists and you’re probably already aware of this. But some marketers may find that buying a list allows them to control every aspect of their marketing campaign.
Question Five: Will everyone who buys my email list open and respond? The problem with purchasing email lists is that not everyone will be receptive. Some people might open your emails, but then ignore them. On the flip side, if you build your list organically with articles, a blog, free information and so on, you’re likely to have a much higher open rate. And you won’t have to worry about having your marketing emails open to uninterested subscribers.
Question Six: Is renting email lists a good idea for a new marketer? New marketers might want to consider renting lists rather than starting their own. While there are benefits to getting started with a list, for most marketers getting access to a large number of subscribers is a great way to get started and build a reputation before spending money on marketing.
So the bottom line is that no matter what marketing method you decide to go with, you need to think carefully about whether you really need to buy email lists in the first place. There are many great sources available for free. In addition, your marketing campaign is more likely to succeed if you put in the effort to build your email list organically. Remember to keep your emails relevant and to provide useful information to your subscribers to ensure that you always have a thriving business!