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Nelson Busch posted an update 3 years ago
The Moz SEO audit is a kind of method that analyzes the performance of your website or online presence. Basically, it brings to light the issues that have made the website rank poorly in the various search engines. For this reason, the audit brings various tools that will help you determine the various problems and their solutions. There are several tools that you can use when conducting the audit so that the final results are based on the right ones. In fact, these tools are divided into two different categories which are the software that you will be using while conducting the site audits as well as the auditors themselves.
The first category which consists of the software that will be used is the in depth technical audit tool which has the ability to detect any broken links, missing Cascading Styles Sheets, missing Meta Tags, wrong formatting and several other kinds of technical issues. This tool may also show you how to properly set the various parameters in the meta tags and the title element. Another important tool that you can use during the audit is the usability audit tool. With this tool, you can easily see the usability information such as the overall design, user interaction flow, click-through rate and the exit page.
The second category includes the Moz SEO audit tools that are utilized by the auditors. As previously stated, there are several kinds of tools that you can use during the audit. One of these tools is the Moz dashboard. It is the graphical representation of the entire SEO process which will help you get a better insight about your site’s current status. By monitoring the dashboard you will be able to see for yourself how your content is developed and distributed through the various links.
You should also take a look at the Moz crawl and index which is quite useful in the execution of various tasks. With this tool, you can easily tell when a new page has been added or modified. The Moz crawl and index can also be used when you want to check on the changes in the internal link structure of your site. You should also consider the other white label tools that are quite useful during the audit.
Another thing that you should do for the Moz website audit tool is to determine if you need to update the date range of your meta tags. This is very important especially if the meta-tags and the title tag of your website have not yet expired. It is recommended to refresh these two items on a regular basis. Most SEO companies recommend that you do updating these items at least once every three months. However, if you are able to, it is better to do it more often.
The third thing that you should consider doing for your Moz SEO audit is to check on the on-site metrics. This includes things such as hit analysis and bounce rate. These two things are actually quite vital for the success of your online business. However, some webmasters still do not make use of this aspect when optimizing their site. If you do not check these statistics, chances are that you might be missing some critical information. For example, you might not know if the pages are getting enough visitors.
If you cannot find any significant problems with the on-site metrics, then you should try using the Moz black box for URL auditing. For this, you will need to get hold of the Moz Segmental Analyzer and the Moz URL cloaking tool. These tools can be downloaded free from the Moz website. The comprehensive website audit tool and the free seo reports that you can get from other companies are quite useful and helpful for your efforts to optimize your site.
In order for you to make the most out of your efforts to optimize your site, you should try to gather as much information from the various auditors and tools that you can find. The information gathered from them will definitely help you to determine the effectiveness of your efforts. You can use the Moz and White Label tools for this purpose. Apart from these tools, you will also be able to make the most out of the comprehensive website audit tool. This is because this free site audit tool will help you to get more detailed information about your on-site optimization.