Activity

In short, email list renting means to purchase a third party’s email list for you to then use their email list in an email campaign. Of course email list renting can also vary significantly with some agreeing to deliver up to ten emails to a single subscriber on a monthly basis. However, it is important to know that you can rent an email list from multiple providers so as to maximize the potential revenues you can generate from this marketing practice. It is also important to note that there are numerous email list providers you can choose from such as Yahoo lists, Aweber lists and so forth.

Many people believe email list renting is a very cost effective way of engaging in email marketing. In fact it is extremely cost effective when compared to direct marketing. Why? Well when you rent the email addresses you do not have to pay any expenses like postage, envelopes, printing costs and so forth. When you do direct marketing you have to bear all the costs of buying the materials and the delivery charges which can cost a pretty penny. Also when you do email list renting you are guaranteed a constant stream of targeted traffic to your website.

There are some advantages associated with email list renting too. The biggest advantage is that you do not have to have your own web server to house your email lists. You also don’t have to maintain the web server and keep it free of bugs, spammers and all the other malware that can infect most web servers these days. This is a major advantage as most businesses today run on virtual servers and operating costs are extremely high. With email lists you can enjoy zero operating costs and zero maintenance costs for as long as you keep in touch with your subscribers by sending out emails to them on a regular basis.

Now let us talk about the disadvantages associated with email list renting. One of the biggest disadvantages is that if you choose to go for an expensive plan you might end up paying for over your budget. However most of these expensive plans do offer a lot of flexibility as you can easily add subscribers at a very low price and you can also easily terminate the subscription of your subscribers anytime you want. However the biggest disadvantage of renting is that it does not allow you to build the list of your choice. As you might know already building your own opt-in list is not easy and requires a lot of time and effort.

Some of the email list renting services also provide contact lists that are specifically made by the email list brokers. However it is imperative that you check out the email address list first before you subscribe to it or make use of it. You should make sure that the lists provided by the contact list brokers are exclusive.

There are many email list renting companies that provide services such as advertising and joint ventures. While opting for these services you should be careful as there are some unscrupulous companies that just want to rip you off. The most common way that these companies operate is by providing low quality leads that have little or no relevance in terms of the market that you are trying to address. As a result the customer end up getting frustrated and would invariably opt-out of the email list. For this reason it is imperative that you check the list provided by the company very well before you actually sign up to it.

There are also many email list brokers who claim that you can start building your own opt-in email lists within 24 hours. This is highly unrealistic as to expect you to be able to quickly build email lists that are targeted and highly relevant to your market niche. This kind of unrealistic expectation is what leads to most marketers getting disillusioned with the whole concept of email marketing. With email marketing it is crucial that you understand the need for effective lead generation techniques. These techniques form the foundation of any email list campaign and you will never have success unless you have the right tools in place.

Another common myth is that you can quickly make money with email marketing as there are always opportunities to find numerous subscribers willing to share their email addresses with you. However there are two things that you must keep in mind before you even think of sharing your subscribers’ information. First of all make sure that you only contact interested subscribers and not those who have opted out of your email list. Second of all be careful with giving away the private information of your subscribers. The main reason why most marketers get duped is because they end up sending emails to subscribers whose privacy you have no right to.