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Dyhr Newton posted an update 3 years ago
Another option which is usually used by businesses looking for a cost effective way to market their goods is to rent an email list cheaply. However, when it comes to such a method, you’ll never actually receive a real copy of the email list you’ve requested. Instead, the person or company who owns the list is solely responsible for delivering your promotional emails to your clients. In a nutshell, there’s nothing cheap about renting an email listing, but what is cheap about the service you’re getting in return?
Renting an email listing is not cheap in any way, shape or form. In fact, it could turn out to be financially harmful for you if you make the wrong choice. For starters, in order to rent the right way, you’ll need to be hiring the services of a professional company who offers email marketing as a service. This is one of those niche marketing options which requires a good knowledge and experience in the field. Otherwise, you could end up with spam and worse, negative feedback from your potential customers.
The best way to rent email lists for marketing purposes is to use a professional service which offers hosted services. These services will allow you to rent email addresses from a database for as long as you need. However, you’ll still be paying for these addresses even if you don’t send emails from them yourself. This way, it’s a win-win situation for both parties: you pay for an affordable service, but also get to enjoy a hassle-free and effective way to build up your email lists.
Before you go ahead and hire a reputable email marketing company to rent from, it’s a good idea to do some research about them first. Take the time to read about their background, their credentials, their track record, and their history. The Internet is a great place to start, so make sure to take your time. There are so many email marketing service providers out there that you can easily get lost if you don’t take the effort to do a little research before picking one.
One thing you should check is the open rates for the rental service you’re going to sign up with. Find out what their standard rate is, and then calculate how many emails it would take to register each potential customer. Of course, you don’t want to go with the absolute lowest price just because it’s cheaper; instead, you’d want to get the most for your money. However, you should still make sure that the list owner has a good reputation when it comes to collecting fees from users who open their accounts without permission.
Aside from the open rate, you should also check how their database is set up. You should make sure that there are secure servers where all your clients’ information is stored. If they don’t have data cards that you can use to collect this data, that’s another problem that you should be aware of. Data cards are pretty much outdated these days, so make sure to stay away from these kind of list brokers. Do a little research on the Internet to see what other people think about this particular type of service before signing up for anything. Also, make sure you’re only signing up with the best email list brokers.
When it comes down to it, email list brokers aren’t all bad. In fact, there are quite a few legitimate ones out there that will help you build your list in a reliable manner. However, it’s definitely important to keep your eyes peeled for scams. To help prevent marketers from trying to rip you off, make sure you read the agreement you sign up for carefully, and never agree to any terms that don’t seem to make sense.
Hopefully these tips will help you decide whether or not renting email lists is right for you. Just remember that if you ever need to sign up for any kind of list, always look for a good one. Don’t ever rent lists that are outdated and not helpful to your business. And never rent lists that are going to cost you more money than you are able to afford. If you follow these tips, you should be able to avoid any list scams.